Americans spent $15 Billion on bottled water--EXPLODE--http://digg.com/business_finance/Americans_spent_15_Billion_on_bottled_water--EXPLODE--"Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence."